An electronic apparatus includes: a luminance adjustable display module; an illuminance sensor configured to detect illuminance around the electronic apparatus; and a controller configured to: read the illuminance from the illuminance sensor; determine luminance corresponding to the illuminance; control the luminance adjustable display module to set luminance to the determined luminance; and set a waiting time based on the determined luminance, the waiting time being a time to a next time point of illuminance reading and luminance control. The controller is configured to set the waiting time short when the determined luminance is high and to set the waiting time long when the determined luminance is low.