A method, system, and computer program product for providing multi-viewpoint media content services is provided. The method includes receiving a feed of content from at least one communications device that is observing an event from a specified viewpoint and/or relaying the feed of content received from another communications device. The method also includes classifying the content according to a viewpoint identifier and a content identifier. The content identifier specifies a defined portion of the event. The method further includes providing access to user-selectable viewpoints of the content via a corresponding viewpoint identifier and content identifier. Content of selected viewpoints is modifiable for creating customized content.