Invention Grant
- Patent Title: Architecture for scaling just-in-time placement of advertising content
- Patent Title (中): 用于缩放广告内容的即时布局的架构
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Application No.: US11829492Application Date: 2007-07-27
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Publication No.: US08069464B2Publication Date: 2011-11-29
- Inventor: John Pickens , John R. Mick, Jr.
- Applicant: John Pickens , John R. Mick, Jr.
- Applicant Address: US CA San Jose
- Assignee: Cisco Technology, Inc.
- Current Assignee: Cisco Technology, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Merchant & Gould
- Main IPC: H04N7/173
- IPC: H04N7/173
Abstract:
In one embodiment, a method comprises determining ad placement times for each of a plurality of associated streams. The method also comprises determining an ad selection request time for each of a plurality of ad selection requests based on a cumulative effect of any other ad selection requests occurring at substantially the same time as the determined ad selection time. Each of the plurality of ad selection requests corresponds to one of the plurality of ad placement times.
Public/Granted literature
- US20090031339A1 Architecture for Scaling Just-in-Time Placement of Advertising Content Public/Granted day:2009-01-29
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