In order to produce a contrast enhanced image data record of an examination region of a patient, a method is disclosed. In at least one embodiment, the method includes loading a first image data record of the examination region in the case of which healthy tissue is displayed with a lower intensity than blood and diseased tissue, and a second image data record of the examination region in the case of which blood is displayed with a lower intensity than healthy and diseased tissue. In at least one embodiment, the contrast enhanced image data record is produced by processing the first image data record and the second one, the processing including at least one arithmetic operation, and is thereupon displayed and/or stored. In further embodiments are provided a computer readable medium including a program that implements at least one embodiment of such a method on an arithmetic logic unit, an imaging processing unit that is designed for carrying out a method according to at least one embodiment, and a medical imaging device, in particular an MR device, having an image processing unit that is designed to carry out a method according to at least one embodiment of the invention.