A method and apparatus making an asset apparent. The method and apparatus may be configured to obtain an asset apparency request to locate an asset, wherein the asset apparency request includes an identification code corresponding to the asset, to generate an asset apparency message, wherein the asset apparency message includes an identification code corresponding to the user, the identification code corresponding to the asset, and one or more instructions to trigger the asset to perform one or more functionalities to make the asset apparent, and to transmit, to a central processing facility wherein the asset apparency message is processed by the central processing facility by: determining a unique identifying value for the asset from the identification codes corresponding to the user and the asset, and transmitting the one or more instructions to trigger the asset to perform one or more functionalities to make the asset apparent.