Invention Grant
- Patent Title: Methods and apparatus for ordering advertisements based on performance information and price information
- Patent Title (中): 基于性能信息和价格信息订购广告的方法和装置
-
Application No.: US12830908Application Date: 2010-07-06
-
Publication No.: US08078494B2Publication Date: 2011-12-13
- Inventor: Salar Arta Kamangar , Eric Veach , Ross Koningstein
- Applicant: Salar Arta Kamangar , Eric Veach , Ross Koningstein
- Applicant Address: US CA Mountain View
- Assignee: Google, Inc.
- Current Assignee: Google, Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Straub & Pokotylo
- Agent John C. Pokotylo
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F3/048

Abstract:
An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.
Public/Granted literature
- US20100274660A1 METHODS AND APPARATUS FOR ORDERING ADVERTISEMENTS BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION Public/Granted day:2010-10-28
Information query