Invention Grant
US08078494B2 Methods and apparatus for ordering advertisements based on performance information and price information 有权
基于性能信息和价格信息订购广告的方法和装置

Methods and apparatus for ordering advertisements based on performance information and price information
Abstract:
An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.
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