Invention Grant
- Patent Title: Model based ad targeting
- Patent Title (中): 基于模型的广告定位
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Application No.: US12356342Application Date: 2009-01-20
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Publication No.: US08078617B1Publication Date: 2011-12-13
- Inventor: William T. Neveitt , Ralph U. Gasser
- Applicant: William T. Neveitt , Ralph U. Gasser
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
System and method for quickly selecting content items (e.g., documents) having highest ranking scores in response to a query for content items. Base scores for a plurality of content items are determined based on attributes of the content items. One or more attributes are extracted from the query, the base scores of at least some of the content items are adjusted based on relationships between the query attributes and the content item attributes. A subset of the plurality of content items having the highest adjusted scores are selected, and the selected subset of content items are output.
Information query