A site redirection system and corresponding methods for redirecting a user from a requested site to a target site is provided. When a user navigates to a site on which the redirection system is implemented, the site downloads onto the user's machine client-side redirection logic. The client-side redirection logic collects the machine's configuration information and passes the collected configuration information to the site. On the site, server-side redirection logic uses the received configuration information to determine a target URL based on the configuration information passed by the client-side redirection logic. The server-side redirection logic then passes the target URL to the client-side redirection logic where the final redirection occurs.