Vending machines, automated retail stores, and retail displays with computer controlled, item-based lighting that produces variable visual effects in conjunction with actual or potential vends to provide an enhanced vending experience. Offered products are stored within display tubes that are arranged in orderly geometric arrays. RGB lighting through a plurality of LED banks within polygonal circuit boards associate with each display tube are controlled by a computer activation system that senses the presence of a customer, and the selection of a vend. Combinations of differently colored LED's are computer controlled on a per product basis to artistically illuminate available products and assist customers. Pre-programmed lighting sequences can switch LED off and on, vary their intensity, and alter resultant colors. A touch screen computer responds to user inputs for selections and transactions. Sensors detect the presence of potential customers, even without a customer input, to vary a display and attract mode.