Various methods and systems for performing data-driven route advertisement are disclosed. One method involves inhibiting advertisement of a route that is associated with a data source. Advertisement of the route is then allowed in response to detecting data sent by the data source. For example, advertisement of the route can be allowed in response to detecting that the data source is sending data at a rate that exceeds a user-specified data rate. The data source can be a multicast source that is identified by an anycast address.