Content is managed in a content-controlled database by detecting a modification made to a first country version of a content item in the content-controlled database, and automatically initiating a review of a second country version of the content item in the content-controlled database in response to detecting the modification of the first country version. Automatically initiating the review of the second country version includes demoting the second country version to restrict the content item from being user accessible from the content-controlled database. Prior to the automatically initiated review the second country version is accessible to end users of a web site that uses the content-controlled database, and demoting the second country version includes restricting access to the second country version by end users via the web site until after approval of the second country version is obtained via the automatically initiated review.