Impact shock absorbing material to be incorporated into protective gear or clothing. The impact shock absorbing material is a laminated material, having a shear-thickening layer and a shock absorbing layer, that is a honeycomb material. The laminated material is incorporated into protective headgear, sports gear, clothing, and a host of other articles that are worn for protection against impact shock. The shear-thickening layer shunts the local impact forces over a greater area of the underlying shock absorbing layer, thereby reducing the force at the point of impact. The vertical walls of the honeycomb layer buckle under the incoming force, thereby diffusing the direction of force away from direct alignment with the body wearing the impact-shock-absorbing material. Protective gear made of the impact shock absorbing material significantly reduces forces imparted to the body as a result of a fall, blow, or other sudden impact.