Methods and computer-readable media are provided for providing targeted advertising to subscriber devices based on the location of the subscriber device and a set of advertiser-defined and subscriber-defined criteria. In one embodiment, the method includes retrieving location information that identifies the location of the subscriber device. Advertising is matched and transmitted to the subscriber device according to the location of the device. Matching advertising to the subscriber device is based on a set of advertiser-defined matching criteria that matches both the location of the subscriber device and a set of subscriber characteristics stored in a subscriber profile. A subscriber may define a set of parameters within the subscriber profile that further filters the set of matched advertisements.