A system and method are provided for visually simulating physical installation of a virtual wheel portion on a wheeled vehicle. The system generally comprises a portable display unit, a controller unit, and a support unit. The portable display unit is operable to graphically render an image of a preselected virtual wheel. The controller unit is operably coupled to the display unit for generating the image selectively for one of a plurality of distinct virtual wheel types. The controller unit adaptively generates the preselected virtual wheel image responsive to a viewing factor. The support unit is coupled to the display unit for adjustably situating such display unit to substantially mask a wheel of the vehicle, whereby the image of the preselected virtual wheel is visually integrated with the vehicle in substantially seamless manner to visually simulate its physical installation on the vehicle.