Methods, machines, systems and machine-readable instructions for producing marketing items are described. In one aspect, a user is prompted to specify campaign parameters, including one or more campaign topics, defining a scope of the campaign. The user is prompted to specify for each of the one or more campaign topics a corresponding set of one or more attributes of intended recipients of the marketing campaign. The one or more specified campaign topics are associated to respective sets of targeted recipients selected from a database of records of potential recipients based on mappings of the respective sets of recipient attributes to the campaign topics and the specified campaign parameters defining the scope of the marketing campaign. For each of the targeted recipients, a respective marketing item containing a respective set of one or more contents matched to the campaign topic associated to the targeted recipient is composed.