Invention Grant
- Patent Title: Rendering advertisements with documents having one or more topics using user topic interest information
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Application No.: US11962846Application Date: 2007-12-21
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Publication No.: US08090706B2Publication Date: 2012-01-03
- Inventor: Krishna Bharat
- Applicant: Krishna Bharat
- Applicant Address: US CA Mountain View
- Assignee: Google, Inc.
- Current Assignee: Google, Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Straub & Pokotylo
- Agent John C. Pokotylo
- Main IPC: G06F17/30
- IPC: G06F17/30 ; G06Q30/00
Abstract:
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.
Public/Granted literature
- US20080097833A1 RENDERING ADVERTISEMENTS WITH DOCUMENTS HAVING ONE OR MORE TOPICS USING USER TOPIC INTEREST INFORMATION Public/Granted day:2008-04-24
Information query
