There is provided a method for dynamically generating search results from a dataset. The method comprises receiving a first search keyword from a user and searching for a first content object that is identified by the first search keyword. The method further comprises building a metadata pool using metadata associated with the first content object. Furthermore, the method comprises selecting a second search keyword from the metadata pool, and searching for a second content object by substituting the second search keyword for the first search keyword. If a first content object is not identified by the first search keyword, then the method may terminate. In one embodiment, the selection of the second search keyword from the metadata pool comprises making a random selection of the second search keyword.