Computer-storage media, computerized methods and systems for formatting a page layout according to form factors of a display area are provided. Initially, search results are received and dynamically converted into respective block-level elements, where each of the block-level elements is associated with a portion of content from one of the received search results. Form factors are retrieved from a graphical user interface. Typically the form factors are associated with properties of a display area initiated to present the search results. At least one adaptive template is selected according to the retrieved form factors. The portion of content of each of the block-level elements is formatted based on at least one adaptive template. Also, the adaptive template is utilized to establish content panes within the page layout, as directed by the form factors. These content panes are populated with one or more of the block-level elements.