Systems and methods for viewing media content in instant messaging are provided. In an embodiment, a first IM server that manages instant messaging of a first IM client receives a chat message having a media address from a second IM client whose instant messaging is managed by a second IM server. A first media recognizer associated with the first IM server recognizes the media address in the chat message. In response to the recognition, the first IM server provides the chat message and a media instruction to the first IM client. In another embodiment, the first IM server obtains media associated with the recognized media address and provides the chat message and the obtained media to the first IM client. In a further embodiment, a system for viewing media content based on presence information in instant messaging is provided.