Provided are a method of and an apparatus for reproducing contents based on an Electronic Program Guide (EPG), the method including receiving a plurality of EPGs which are provided by a plurality of content providers, receiving a first EPG generated by a third party using the plurality of EPGs, generating a second EPG using at least one of a list of contents stored in an external storage device, a list of contents retrieved through the Internet, the plurality of EPGs, and the first EPG, and generating the contents based on the second EPG.