An innovative approach to displaying gaming machine events and advertising for a gaming console is provided by replacing the commonly-used tower light with an integrated set of game and machine event indicators. The tower light may be used to display the actual game being played or, for example, the price of the game, and can be made of transparent material with separate indicator sections conveying game machine events and related information. The tower light is preferably controlled by a controller unit, with LED lights to light up the indicators.