Methods and apparatus are disclosed for limiting transmission of data to a localized area in a networked environment. In an example method, a request to transmit data from a source device to a sink device is received. If the data to be transmitted is localized data, a time to live value associated with the data is set to first predetermined value. If the data to be transmitted is not localized data, a time to live value associated with the data is set to a second predetermined value.