A automated method, system and computer program for ordering print products by electronic mail. An e-mail request for business cards or other print products, such as postcards or calendars, is generated by a user of an e-mail system and sent to a management system including a management program which, in response, causes the system to selectively retrieve additional information associated with the e-mail request from one or more databases. The management system then prepares the business card order, or other print product order, using the retrieved information. The databases may be internet accessible directory services or other types of databases which the management system can look up using the originating e-mail address contained in the e-mail request in order to retrieve the additional information. The print product order can be prepared by importing the additional information, such as print product, shipping, billing and/or approval information, into one or more templates.