Actions associated with entering information into different fields of an electronic form are monitored. The types of support provided for entering the information into the different fields can be dynamically varied according to monitored user actions or according to the context or categories of users, fields, or forms. Different types of query or search engines can be used to further identify the context, intent, or meaning of information entered into the different fields. The identified context, intents, or meanings are then used to provide further on-line support. Other analytics of both field entries and user actions can also be used to provide addition help when entering information into the on-line forms.