A method and system for identifying the importance of information areas of a display page. An importance system identifies information areas or blocks of a web page. A block of a web page represents an area of the web page that appears to relate to a similar topic. The importance system provides the characteristics or features of a block to an importance function that generates an indication of the importance of that block to its web page. The importance system “learns” the importance function by generating a model based on the features of blocks and the user-specified importance of those blocks. To learn the importance function, the importance system asks users to provide an indication of the importance of blocks of web pages in a collection of web pages.