Methods and systems to learn an optimal user experience. The system receives a request over a network from a user. The request includes context information. The system identifies a response to the request is to be utilized to learn whether a first interface component included in a first plurality of interface components is an optimal choice for a first decision. The response includes an interface. The interface includes the first interface component. The system identifies the response to the request is to be utilized based on the context information. Finally, the system communicates the response over the network to the user.