The display device of the invention comprises a flexible display element that can be extended in rollable fashion between a first position and a second position. In the first position the element is present in a housing and in the second position it is at least partially visible. The display element is supported in its second position by foldable arms. According to the invention a foldable arm comprises means which facilitate the extension of the display from the first to the second position and from the second position to a further position. These means also counteract any tendency of the display to return by itself from the second or any further position to the first position.