A multifunctional identification label comprises a paper substrate formed from a cellulose furnish including 1 to 2.5 percent of a wet strength resin and a rosin size. A front side of the substrate is machine glazed, coated with a print receptive coating, and printed with a bar code. The back side of the substrate has a coating comprising one or more pigments selected from the group of clay, magadite and mixtures thereof, a binder, and 1 to 2.5 parts by dry weight of pigment of a salt. A conductive ink antenna is printed on the back side coating. A RFID chip is secured to the back side of the coated substrate and electrically connected to the antenna. Embodiments of the invention include a pressure sensitive adhesive label including RFID and bar code identification, a ticket adapted for printing on both sides incorporating RFID identification, and an RFID insert.