A system, apparatus and associated methodology for interactively monitoring and reducing driver drowsiness use a plurality of drowsiness detection exercises to precisely detect driver drowsiness levels, and a plurality of drowsiness reduction exercises to reduce the detected drowsiness level. A plurality of sensors detect driver motion and position in order to measure driver performance of the drowsiness detection exercises and/or the drowsiness reduction exercises. The driver performance is used to compute a drowsiness level, which is then compared to a threshold. The system provides the driver with drowsiness reduction exercises at predetermined intervals when the drowsiness level is above the threshold.