Any of first and second sub-field configurations is selected. In the first sub-field configuration, a width of a write pulse of a sub-field with a lowest display luminance is not more than widths of write pulses of the other sub-fields. In the second sub-field configuration, the width of the write pulse of the sub-field with the lowest display luminance is larger than the widths of the write pulses of the other sub-fields. When the first sub-field configuration is selected, a voltage applied to a sustain electrode in a write period of the sub-field with the lowest display luminance is set higher than a voltage applied to the sustain electrode in write periods of the other sub-fields. When the second sub-field configuration is selected, the voltage applied to the sustain electrode in the write period of the sub-field with the lowest display luminance is set to be the same as the voltage applied to the sustain electrode in the write period of any of the other sub-fields.