A method of controlling a feed rate of a printer, and a printer employing same, wherein the printer includes a feeder motor driving a feeder mechanism and a transport motor driving a transport mechanism. The method includes receiving image data for a first item of print media in a print job, processing the image data to create printable image data, and determining an image preparation time that is a time difference between the time when the printable image data is completed and the time when the start of the image data is first received. The method then further includes determining a current feeder speed based on at least the image preparation time. Following that that determination, the method includes: (i) turning the transport motor on, and (ii) setting a speed of the feeder motor equal to the current feeder speed and thereafter turning the feeder motor on.