A projection-type image display apparatus includes a screen on which an image is projected; and a frame that holds a periphery of the screen. The frame includes a plurality of frame units that respectively extend along a plurality of sides of the screen and holds a rim of the screen, and a coupling member that couples the frame units that abut at a corner portion. Each end of the coupling member is fitted into an enclosed section formed at a rear portion of each of the frame units at a position hidden behind the screen.