A routing apparatus includes: a routing table management unit for generating a routing table by receiving interest information of a user of a mobile node, and for broadcasting the routing table through the mobile ad hoc network; an effectiveness calculation unit for calculating effectiveness values for respective paths, included in a routing table broadcasted by some other external node, based on both the interest information of the user of the mobile node and interest information of users of destination nodes of the respective paths when the routing table is received from the other external node; a storing unit for storing the generated routing table; and a routing path setting unit for setting a routing path on the basis of the routing table stored in the storage unit. The routing table management unit updates the routing table using the effectiveness values for respective paths calculated by the effectiveness calculation unit.