A method, system, and computer program product are described for creating smart services. According to an exemplary embodiment, a method for creating smart services includes defining a service based on a situation of a service subscriber and an event for interacting with the subscriber on behalf of the service. Access is provided to subscriber context information based on private subscriber information. The subscriber context information is used in determining a current situation of the subscriber. The method allows the service to use the subscriber context information to generate a response to the event on behalf of the subscriber without the service having direct access to the private subscriber information.