A system and method for data logging of telematics events by a vehicle telematics unit. Upon detection of a telematics event, checks are made to determine if location data logging is enabled and if the telematics event is an incoming personal call. If the location data logging is enabled and the telematics event is not an incoming personal call, then a data log entry is created that includes the current vehicle location; otherwise, a data log entry without any location information is created. Thereafter, the data log entries can be uploaded to a call center for analysis. Procedures for handling data logging during a standby mode of the telematics unit are also provided.