A method and system for identifying informative links of a web site for use in crawling the web site is provided. A forum crawler analyzes sample web pages of a web forum to identify informative links and then crawls the web forum by following links determined to be informative and not following other links. The forum crawler system determines whether links are informative based on whether they are part of the overall structure of the web site or are used to select sequential information that has been split onto multiple web pages.