A method and apparatus are provided for sharing concurrent ad hoc Web content between users visiting the same Web domain, sub-domain, section or page. In one example, the method includes associating a user with a current uniform resource locator and Web domain, sub-domain, section or page being browsed by parsing the current uniform resource locator of the current Web page, creating a Web content sharing group by identifying one or more other users with whom the user would like to share, saving current uniform resource locators of pages being browsed calculating a status of the Web content sharing group by determining if any users in the Web content sharing group are currently browsing on a same Web domain, sub-domain, section or page as the user, and communicating the status of the Web content sharing group with a front-end device.