An image forming apparatus includes a calculating device, a waiting time calculating device, and a print controlling device. The calculating device divides print data to be printed onto a recording medium into a plurality of zones along a conveyance direction of the recording medium. The calculating device calculates printing time and drying time per each divided zone based on a data amount in each zone. The waiting time calculating device calculates waiting time from completion of printing onto the recording medium until the recording medium has been dried, based on the printing time and the drying time per each zone in consideration of elapse of the drying time of the previously printed zone(s) during printing. The print controlling device configures settings for printing of the recording medium based on the waiting time and performs printing according to the settings.