A frictional holding pad removably attaches handheld items, such as a cell phone, to a surface, such as a dash, to allow storage of handheld items on the surface with the pad to prevent the items from shifting or sliding due to the movement of the support surface. A smoother application side of the pad clings to the handheld item by specific or mechanical adhesion, and a contoured exposed side of the pad clings to the surface by specific or mechanical adhesion. The smoother application side of the pad can have a greater surface area than the contoured exposed side so the pad remains with the handheld item when removed from the surface. Indicia can be formed on the pad. The pad can be translucent or transparent. The pad can include an expanded vinyl material or a polyurethane material.