A LED drive circuit equipped with oscillator 18, up/down counter 20, and DAC 22 in order to drive multiple LEDs 10(1)-10(m) in a block. Up/down counter 20 carries out count-up/down operations in sync with clock CLK sent from oscillator 18 during the ramping up/down of pulse-lighting of the LEDs. DAC 22 converts counter count value DN into analog voltage signal VDAC and supplies it to the gate terminal of NMOS transistor 14 via low-pass filter 28 and buffer amplifier 24.