An album creating apparatus is provided to insert a title appropriate for the timing at which the image stored in the album is captured. The album creating apparatus includes: an image acquiring section for acquiring a plurality of images in association with image capturing times; a reference time acquiring section for acquiring a reference time indicative of the time and date of a main event in an album; an image capturing timing specifying section for specifying an image capturing timing indicative of a period for the reference time acquired by the reference time acquiring section, which includes the image capturing time and dates of the plurality of images acquired by the image acquiring section; a title determining section for determining a title to be inserted into the album based on the image capturing timing specified by the image capturing timing specifying section; and an album creating section for creating the album by laying out the title determined by the title determining section and the plurality of images acquired by the image acquiring section.