A photographing apparatus includes a first digital zoom device, a second digital zoom device capable of zooming at a higher magnification power than the first digital zoom device, a manipulation unit for performing manipulation of zoom, and a conversion unit for performing conversion between the first and second digital zoom devices when a predetermined magnification power is reached through the manipulation of the manipulation unit. A photographing method includes performing zoom manipulation, determining whether a magnification power according to the zoom manipulation reaches a predetermined reference magnification power to convert between a first digital zoom device and a second digital zoom device capable of zooming at a higher magnification power than the first digital zoom device, and converting the first digital zoom device and the second digital zoom device when the magnification power reaches the predetermined magnification.