A method of building an audio description of a particular product of a class of products includes providing a plurality of human voice recordings, wherein each of the human voice recordings includes audio corresponding to an attribute value common to many of the products. The method also includes automatically obtaining attribute values of the particular product, wherein the attribute values reside electronically. The method also includes automatically applying a plurality of rules for selecting a subset of the human voice recordings that correspond to the obtained attribute values and automatically stitching the selected subset of human voice recordings together to provide a voiceover product description of the particular product. A similar method is used to build an audio description of a particular process.