A system and method of broadcasting a tone during an electronic transaction. The system includes a point of sale (POS) unit for receiving credit card information utilized for an electronic transaction, an authorization system for authorizing the electronic transaction by the credit card, and a tone bank for storing a tone. The tone bank associates the tone with the credit card information. The POS unit includes a speaker for broadcasting the tone. The stored tone is retrieved and broadcast at the POS unit in response to utilizing the credit card information for the electronic transaction. The POS unit may optionally broadcast a video clip.