In some example embodiments, a system and method are illustrated to bill a lister using consolidated leads received from potential renters. The system and method include receiving from at least one potential renter, at least one lead directed to a property listing associated with a lister. The system and method include consolidating two or more leads received from the same potential renter into a lead group. The system and method further include billing the lister according to the number of distinct leads received from potential renters counting each lead group as a distinct lead. In some example embodiments, the system and method further include setting a specified listing period for the lister and checking whether the specified listing period has expired before counting a received lead.