A system for generating personalized channels of multimedia content. The system comprises an interface to one or more multimedia sources, wherein the multimedia sources provide multimedia content to the personalized channels of multimedia content; and a server for receiving multimedia content from the one or more multimedia sources through the interface and for serving selected multimedia content to users of the system over one or more of the personalized channels; wherein a user of the system receives personalized multimedia content gathered by the server into the one or more of the personalized channels responsive of preferences of the user as observed by the system for the user.