A system for optimizing the performance of a website that runs on one or more HTTP servers and is configured to receive HTTP requests from one or more clients via user agents and provide HTTP responses to the one or more clients includes an intermediary component configured to connect to the clients and the servers via network connections. The intermediary component includes a traffic management system (TMS) that includes means for managing HTTP requests originating from the clients and targeting the servers and HTTP responses originating from the servers and targeting the clients and means for redirecting the HTTP requests to the intermediary component. The intermediary component further includes a traffic processing system that includes means for receiving the redirected HTTP requests and the HTTP responses and means for applying optimization techniques to the redirected HTTP requests and the HTTP responses.