Invention Grant
- Patent Title: On demand dynamic advertisement insertion in an internet protocol stream
- Patent Title (中): 互联网协议流中的按需动态广告插入
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Application No.: US11523680Application Date: 2006-09-19
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Publication No.: US08112774B2Publication Date: 2012-02-07
- Inventor: David Charles Olds
- Applicant: David Charles Olds
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Yee & Associates, P.C.
- Agent John R. Pivnichny
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04H60/33 ; H04H60/32 ; H04N7/173
Abstract:
A computer implemented method, computer program product, and data processing system for managing advertisements in an Internet Protocol (IP) streaming environment by defining a viewership threshold, monitoring the Internet Protocol streaming environment, and responsive to reaching the viewership threshold, programming alternate advertisements.
Public/Granted literature
- US20080127245A1 On demand dynamic advertisement insertion in an internet protocol stream Public/Granted day:2008-05-29
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