In at least one embodiment of the disclosure a discharge lamp lighting device includes a controller configured to control an AC conversion circuit to perform AC conversion control for controlling the timings at which a polarity of the discharge lamp driving AC current is reversed. The controller is configured to control the power control circuit to perform current control for controlling a current value of the DC current. The controller changes the cumulative energy supplied to each electrode of a discharge lamp in one cycle of the AC current for the discharge lamp driving in accordance with a cyclical pattern. The cyclical pattern includes a plurality of segmented periods during each of which the cumulative energy is maintained at a same level for a plurality of cycles of the AC current for the discharge lamp driving, and a level of the cumulative energy in at least two of the segmented periods differ from each other.