A liquid crystal device includes a liquid crystal element having a first pixel electrode and a second pixel electrode which control alignment of liquid crystal molecules by applying an electric field in a direction parallel to a surface of a substrate to a liquid crystal layer, a memory circuit which is disposed in a pixel circuit and which serves as a voltage source of a first voltage and a second voltage, and an application voltage inverting circuit which is disposed in the pixel circuit and which inverts voltages applied to the liquid crystal element by controlling each of the first voltage and the second voltage so as to be supplied to either the first pixel electrode or the second pixel electrode of the liquid crystal element.